Luka Doncic Ranks No. 2 Among Most Influential European NBA Players, Study Finds
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A new international study released on May 19, 2026, lists Los Angeles Lakers star Luka Doncic as the NBA’s second-most influential European player.
The report, which evaluated the global impact of European athletes in the league, placed Doncic just one spot shy of the top position. Researchers measured factors such as worldwide fan engagement, media visibility and social-media reach to compile the rankings.
Doncic, 27, has been a marquee name since entering the NBA in 2018. His combination of on-court production and off-court marketability continues to resonate with audiences well beyond the United States, according to the study’s findings.
The full list and methodology behind the ranking were not immediately disclosed.
Source: New York Post