The NBA is looking to the Brooklyn Nets to help recoup revenue after the league’s once-lucrative partnership with China abruptly fell apart, according to a report published on Oct. 6, 2025.
League executives are reportedly positioning the Nets as a key vehicle for future growth now that the China market—long a major source of broadcast and sponsorship income—has largely closed. Details of how the league plans to leverage the franchise were not disclosed, but the strategy underscores the urgency of replacing revenue streams lost when relations with Chinese partners soured.
Before the rupture, NBA business in China had generated significant income through television deals, merchandising and digital platforms. The breakdown has forced the league to explore new avenues, with the Nets emerging as a focal point because of their market potential and star power.
The timeline for any financial rebound remains uncertain, but league officials are hoping the Nets’ global appeal can offset at least part of the shortfall created by the collapse of Chinese partnerships.
Source: New York Post
