LeBron James, Luka Doncic and Austin Reaves Headline NBA’s Most-Viewed Players List
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The NBA released its social media viewership rankings for the 2025-26 regular season, and three Los Angeles Lakers stars occupy the top positions.
Top 10 most-viewed players on NBA platforms, 2025-26
• LeBron James
• Luka Doncic
• Austin Reaves
• Victor Wembanyama
• Stephen Curry
• Nikola Jokic
• Shai Gilgeous-Alexander
• Kevin Durant
• Anthony Edwards
• Cooper Flagg
James, Doncic and Reaves generated consistent viral highlights while guiding Los Angeles to a 53-29 record and the No. 4 seed in the Western Conference. All three earned All-Star honors before injuries altered the Lakers’ postseason outlook.
Doncic missed the final stretch of the season with an injury but still secured the 2025-26 scoring title, averaging 33.5 points across 64 games. Reaves is sidelined for Round 1 with a Grade 2 left oblique strain, and Doncic is pursuing an early return after treatment in Europe. Los Angeles opens the playoffs against the Houston Rockets on April 18, four days after the SoFi NBA Play-In Tournament begins.
James, entering his 23rd postseason, is expected to shoulder a heavier load as the Lakers attempt to advance without two-thirds of their Big 3.
Source: Lakers Nation
