NBA Regular-Season Viewership Climbs 16% in First Year of New Broadcast Agreements
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New York — The NBA’s first season under its expanded broadcast framework delivered a 16 percent jump in regular-season viewership compared with last year, according to figures cited by Awful Announcing.
Across linear television and streaming platforms, games averaged 1.78 million viewers, marking the league’s most-watched regular season since 2017-18.
More outlets, larger audience
The league’s schedule now spans traditional networks as well as services such as Amazon Prime Video and Peacock. While fans have voiced frustration over juggling multiple subscriptions and hunting for game locations, the broader reach appears to be drawing a larger total audience.
Local discontent remains, particularly in markets that have lost long-standing regional sports network coverage, including Cleveland. Even so, the overall numbers indicate that scattering games across several outlets has not driven viewers away.
Source: Hoops Wire
