LeBron James has set a new benchmark for sports merchandise, surpassing the jersey-sales record once owned by Los Angeles Dodgers star Shohei Ohtani.
The New York Post reported Tuesday, July 29, 2026, that the first run of James’ Philadelphia 76ers jersey out-sold any single jersey release on record, eclipsing the mark Ohtani established when his Dodgers uniform debuted.
The milestone represents a rare crossover in which an NBA player overtakes a Major League Baseball sensation in merchandise demand. Financial details and exact sales figures were not disclosed.
James, who joined the 76ers this offseason, now sits atop the all-time list for initial jersey demand, ending Ohtani’s brief reign at No. 1.
Source: New York Post
