Lakers announce Albert as new jersey patch sponsor
lakers-albert-jersey-patch-sponsor
The Los Angeles Lakers have named Albert, a personal finance app, as the franchise’s new jersey patch sponsor, the team said in a recent press release.
The agreement ends the Lakers’ two-year association with Korean food brand Bibigo, which first appeared on the club’s uniforms in 2021. Albert’s logo will move into the same upper-left chest position on all four Lakers uniforms—the gold Icon Edition, purple Statement Edition, white Association Edition and black City Edition—beginning with the upcoming NBA season.
Jeanie Buss, governor of the Lakers, called the uniform “one of the most iconic pieces of apparel in sports” and said the organization is “proud to place Albert on the Lakers jersey.”
Yinon Ravid, CEO and founder of Albert, said the Lakers’ tradition of excellence “has inspired millions of people around the world,” adding that the partnership will help fans “manage their money better and handle the financial busywork of life.”
The deal was sourced and facilitated by Excel Sports Management’s Properties Division. Financial terms and contract length were not disclosed.
Source: LakersNation.com
