Los Angeles Lakers forward LeBron James has issued a straightforward piece of advice to emerging athletes: focus on the work, not the rewards. Speaking through a Nike release, the 20-time All-NBA selection encouraged youngsters to “fall in love with the process and not the results.”
The message arrives as James prepares for the 2025-26 campaign, which will mark his 23rd NBA season—the most in league history. Despite two decades of mileage that include 10 NBA Finals appearances and 292 playoff games, the 40-year-old remains a central figure in the Lakers’ championship push as he chases a fifth title.
Guiding the Next Generation
James noted that he routinely shares similar guidance with anyone looking for direction in athletics. “If there’s something that you love to do, go out and do it,” he said, adding that commitment to daily improvement is “the No. 1 key.”
The veteran’s words carry weight inside a Los Angeles locker room that now features Luka Dončić, acquired during the offseason. While competing for another ring, James is also expected to mentor the 26-year-old superstar on what it means to wear the Lakers uniform.
Relentless Preparation
Those close to the team describe James’ year-round training regimen as meticulous. Whether during the offseason, between games, or even on game day, the NBA’s all-time leading scorer reportedly follows a strict schedule devoted to recovery and performance.
Return to China
Next month, James will travel to China for the 15th time as part of the Forever King Tour with Nike, underscoring his continued global outreach and commitment to promoting basketball.
As James moves toward an unprecedented 23rd season, his mantra remains unchanged: dedication to craft over outcome.
Source: LakersNation.com
