Nike has shared a new video detailing the creation of the LeBron XXIII “Forever King”, Los Angeles Lakers star LeBron James’ 23rd signature sneaker, set to coincide with his 23rd NBA season.
The clip, posted by @nikebasketball on September 18, 2025, features two Nike footwear designers explaining how James personally challenged the team to “explore uncharted territories” in both aesthetics and performance. Designers said the concept had to be “epic” to mark the milestone number often associated with the four-time NBA champion.
Key design elements
• Full-length ZoomX drop-in midsole – the first time the cushioning platform appears in a LeBron model.
• Crown Containment System – a new support structure aimed at maximizing stability.
• Twenty-three colorways – each version will highlight a distinct story from James’ career.
• Integration of James’ trademark “Forever King” celebration as the primary inspiration for the shoe’s graphics and branding.
Launch timeline
The LeBron XXIII debuts in the “Uncharted” colorway in China on September 25. Global availability on Nike.com and at select retailers follows on October 3.
Nike will also roll out a Forever King apparel line featuring premium jerseys, shorts and other elevated sportswear pieces drawn from different stages of James’ career.
LeBron on longevity
Now approaching his 41st birthday, James recently remarked that “age is just a number,” noting he still feels energized each time he steps on the court. His continued high-level play underscores Nike’s focus on performance innovations built into the LeBron XXIII.
The behind-the-scenes video reinforces James’ hands-on role in crafting a sneaker designed to reflect both his legacy and ongoing pursuit of excellence.
Source: Lakers Nation
