UNINTERRUPTED, the media company founded by LeBron James and Maverick Carter, has joined forces with the LeBron James Family Foundation (LJFF) and global employment site Indeed to launch a nationwide initiative encouraging employers to prioritize skills over traditional credentials.
The campaign debuted with a new commercial featuring the Los Angeles Lakers star and narrated by longtime “Inside the NBA” host Ernie Johnson. The spot signals the beginning of a project designed to provide job seekers with tools that emphasize practical abilities and lived experience.
“In the work my Foundation does to support families with resources like education and job training, we’ve seen how people can thrive when they’re given an opportunity,” James said in a statement. “I’m excited about this campaign with UNINTERRUPTED and Indeed that will hopefully open more doors for people to have that chance to show their skills and experience, which is incredibly valuable.”
Resources rolling out this fall
The partnership will integrate Indeed’s job-matching technology, career tools and skills training into LJFF’s education and workforce programs. An online resource portal for job seekers is scheduled to go live in October, followed by an in-person Job Event at House Three Thirty in Akron, Ohio, offering skills workshops and career development sessions.
“We believe people should be hired for what they can do, not just their credentials,” Indeed Chief Marketing Officer James Whitemore said. “By teaming up with UNINTERRUPTED and the LeBron James Family Foundation, we’re using the power of storytelling to highlight how lived experience and practical skills can lead to real career opportunities—and giving people the resources to seize them.”
New video series premieres Oct. 1
Alongside the hiring push, UNINTERRUPTED and Indeed will release “The Main Thing,” a four-part limited series hosted by James. Set to premiere Oct. 1 on UNINTERRUPTED’s YouTube channel, the show will feature conversations with icons such as skateboarding legend Tony Hawk and singer-actress Teyana Taylor, among others.
Separate NBA discussion surfaces
In related league news, Hall of Famer Charles Barkley recently pointed to James and Kevin Durant as catalysts for the stricter salary-cap provisions in the latest collective bargaining agreement, arguing that player-empowered moves by the two superstars prompted owners to tighten roster-building rules.
Source: Lakers Nation
