Luka Doncic Tops NBA Social Media Rankings; LeBron James and Austin Reaves Also Crack Top 10
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The NBA’s latest social media data places Los Angeles Lakers guard Luka Doncic at No. 1 for player views this season, the league announced on December 23, 2025.
Who’s on the list
According to figures released by NBA Communications, the top 10 most-viewed players across all league platforms are:
1. Luka Doncic
2. Victor Wembanyama (San Antonio Spurs)
3. Stephen Curry (Golden State Warriors)
4. LeBron James (Los Angeles Lakers)
5. Shai Gilgeous-Alexander (Oklahoma City Thunder)
6. Nikola Jokić (Denver Nuggets)
7. Austin Reaves (Los Angeles Lakers)
8. Kevin Durant (Houston Rockets)
9. Cooper Flagg (Dallas Mavericks)
10. Giannis Antetokounmpo (Milwaukee Bucks)
Doncic sets the pace
The league’s leading scorer and fourth-ranked playmaker, Doncic generated nearly 140 million more views than rookie sensation Wembanyama, solidifying his position as the NBA’s most-watched player online.
Lakers’ strong presence
Three Lakers appear in the top seven. James ranks fourth despite missing more than half the season with an early-year injury, underscoring his enduring reach. Reaves, enjoying career-best numbers, lands seventh—one spot behind two-time MVP Jokić—as he pushes for his first All-Star nod.
Christmas Day spotlight
Nine of the 10 players listed are scheduled to play on December 25, when the league’s annual Christmas slate begins at noon ET on ABC and ESPN.
Source: Lakers Nation
