Lakers’ Luka Doncic, LeBron James Rank Among NBA’s Five Most-Purchased Jerseys for 2025-26
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LOS ANGELES — Luka Doncic and LeBron James have propelled the Los Angeles Lakers to the upper tier of the NBA’s merchandise charts, landing inside the league’s top five jersey sales through the first half of the 2025-26 season.
Star duo drives fan demand
The mid-season sales update, released this week, confirms strong consumer interest in the franchise’s new pairing. Doncic, acquired in a blockbuster deal last spring, joins the four-time champion James among the league’s most-sought uniforms, underscoring their immediate commercial impact in Southern California.
Doncic, 26, is averaging an NBA-best 33.4 points along with 7.8 rebounds and 8.7 assists, showing increased comfort in Los Angeles less than a year after leaving the Dallas Mavericks. James, 41, missed the season’s opening 14 games but has posted 24.9 points, 7.3 rebounds and 7.3 assists on 50.3 percent shooting — including 38.5 percent from beyond the arc — over his past 10 appearances.
Lakers balance title hopes and future
The Lakers are navigating a tight timeline with James approaching potential retirement or free agency and Doncic entering his prime. General manager Rob Pelinka faces a Feb. 5 trade deadline to fortify a roster that has played more than 40 games and remains focused on an immediate title push.
Asked this week about possible roster moves, James declined to speculate, calling it “disrespectful” to discuss trades while teammates’ futures hang in the balance.
For now, the league’s latest jersey-sales list reflects fans’ confidence that the Doncic-James partnership can deliver postseason success at Crypto.com Arena.
Source: Lakers Nation
