The Brooklyn Nets have become the centerpiece of the NBA’s push to mend its strained ties with China, according to a New York Post report dated Sept. 23, 2025.
The article states that league executives now view the Nets as pivotal to re-establishing business and fan connections in the world’s largest overseas basketball market. Specific initiatives were not detailed, but the franchise’s involvement marks the most significant step yet in the NBA’s renewed outreach strategy.
The league’s relationship with China cooled several years ago, and the Nets’ new role represents an effort to rebuild confidence and restore commercial cooperation, the report added.
Source: New York Post
