Trading-card company Topps disclosed LeBron James’ decision to join the Philadelphia 76ers on July 24, 2026—hours before any confirmation from the player, the franchise or the league—leaving NBA officials stunned, according to an exclusive report.
The premature revelation meant Topps was the first entity to publicize the blockbuster move, outpacing traditional news outlets and league channels. Details on how the company obtained or distributed the information were not immediately clarified in the report, but the timing effectively “blindsided” NBA executives.
No formal response from the NBA or the 76ers was included in the report at the time of publication.
Source: New York Post
