Buss Brothers Create Investment Firm to Pursue Global Sports Deals
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LOS ANGELES, Sept. 24, 2025 — Lakers executives Joey and Jesse Buss have launched Buss Sports Capital, an investment vehicle designed to scout and secure acquisitions and partnerships across the international sports industry.
Joey Buss, 41, serves as the Lakers’ alternate governor and vice president of research and development, while also presiding over the G League’s South Bay Lakers. Jesse Buss, 37, is the NBA club’s assistant general manager and director of scouting.
The brothers said the new venture will concentrate on “strategic investments” that complement, rather than conflict with, their current NBA responsibilities. “We see this as our first move toward the future of sports business,” Joey Buss told ESPN, noting that the firm intends to focus on projects where their basketball experience can add immediate value.
Buss Sports Capital has tapped CAA Evolution to shepherd transactions and brought in EM Securities as its banking partner, according to sources familiar with the arrangement.
The Buss family’s deep ties to the Lakers began in 1979, when the late Jerry Buss purchased the franchise. After his death in 2013, control of the team was placed in a family trust. In June, the Buss estate agreed to sell its controlling interest to Los Angeles Dodgers owner Mark Walter for a valuation of $10 billion. League governors are expected to vote on the sale in the coming months.
Despite the pending change in ownership, Joey and Jesse Buss will retain their positions with the Lakers, and their sister Jeanie Buss will continue as principal governor, sources said. Jesse Buss remarked that he expects the brothers’ new business to last “for decades” and eventually involve the next generation of the family, reflecting what he believes their father would have wanted.
Source: ESPN
