BET to Air BIG3 Primetime Replays Under New Multi-Year Deal
bet-to-air-big3-primetime-replays-under-new-multi-year-deal
The BIG3 has added another national television outlet, announcing Tuesday that BET will carry weekly primetime replays of league games through the 2026 season.
Beginning June 22, BET will air two-hour broadcasts every Tuesday from 8–10 p.m. ET/PT. The package covers regular-season matchups, playoff games, the championship, celebrity contests and All-Star programming.
Live BIG3 action will continue to be shown on CBS and CBS Sports Network. The BET agreement gives the 3-on-3 basketball league its first dedicated weekday primetime window since its early years.
“BET is a natural partner for BIG3 because they understand the intersection of sports, entertainment and culture better than anyone,” league co-founder Ice Cube said in a statement. “Our fans want more ways to engage with the league beyond live games, and this partnership gives them exactly that.”
Founded in 2017, the league first appeared on television in tape-delayed slots on FS1 before striking a live-game deal with CBS. CBS renewed its contract ahead of the 2024 season, and Vice TV joined as a secondary partner in 2023.
The BIG3’s ninth season tips off June 20 at Intuit Dome in Los Angeles and will visit multiple U.S. cities throughout the summer.
Source: Hoops Wire
