Stephen Curry inks $400 million Li-Ning deal after rejecting richer offer
stephen-curry-li-ning-400-million-deal
NBA star Stephen Curry has signed a $400 million endorsement contract with Chinese sportswear company Li-Ning, the New York Post reported Tuesday, June 2, 2026.
The report states that the Golden State Warriors guard turned down an even larger bid from another brand before finalizing the agreement. The outlet did not disclose which company made the higher offer or provide additional financial details.
The $400 million pact positions Curry among the most highly compensated athletes in the global sneaker market and highlights Li-Ning’s continuing effort to expand its presence outside China.
No information about the contract’s length or specific performance incentives was made public.
Source: New York Post
