NBA eyes Anthony Edwards, Nikola Jokic as possible successors to LeBron James
nba-eyes-new-face-after-lebron-james-retirement
NEW YORK — Feb. 27, 2026 — With LeBron James expected to retire in the near future, the NBA is preparing to identify a new primary ambassador for the league.
A report published Friday highlights Minnesota Timberwolves guard Anthony Edwards and Denver Nuggets center Nikola Jokic as the leading candidates to assume that spotlight. The article notes that both players are “setting a new trend among NBA superstars,” positioning them at the forefront of the conversation about who could become the league’s next marquee figure.
The NBA has relied on James as its most recognizable star for nearly two decades. His forthcoming exit leaves a marketing and promotional void that league executives and sponsors are eager to fill. While no official decision has been made, the focus on Edwards and Jokic underscores the league’s interest in elevating emerging talents as James’ career winds down.
Source: New York Post
