Steph Curry and Under Armour End 13-Year Partnership
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Golden State Warriors guard Stephen Curry and sportswear maker Under Armour have ended their endorsement relationship, closing a collaboration that lasted 13 years.
The split was confirmed on Thursday, November 13, 2025. Curry, 37, first signed with the Baltimore-based company in 2012, and the agreement quickly became one of the most recognizable athlete-brand pairings in basketball.
Under Armour launched multiple Curry-branded products during the partnership, helping the All-Star’s personal line grow into a staple of the company’s basketball business. Specific terms of the separation were not disclosed.
Curry’s next move in the athletic apparel market has not yet been announced, and Under Armour has not indicated plans for a replacement signature athlete.
Source: New York Post
